Prepared for Lee Pannell, Advalight · November 5, 2026

Warm practices in front of every rep.
You out of the middle.

The outbound plan for ADVATx, built on what you told us: territory by territory, only where a rep is ready, every word yours.

ENQUIRER CONSULTING GROUP
What you told us

Three things, in your words

You are the funnel

"Unfortunately I'm the funnel... right now I'm just kind of funneling everything through."

Outbound hasn't started

"From an outbound side, we haven't even started."

Slow drip, by territory

"The guy in DC says, 'Man, I need more leads.' Great. Boom. Here you go."

Reps need to hunt

"We gave you the layups. Now get out there and hunt."

The right person

"Which one's the gatekeeper? Which one is the decision maker?"

Speed wins the demo

"Within 72 hours... we convert 70%. If we don't, it's exactly the opposite."
Your buyers, by territory

Outreach goes only where a rep is ready

Dermatology, plastic surgery and medical spas, then vein clinics as a test. Dallas opens first. Each other territory opens when its rep asks. No rep, no sends.

DallasStarts here. John.
MiamiRep in place
OrlandoRep in place
Washington DCRep in place
Los AngelesRep in place
PhiladelphiaOpens when the rep signs
ChicagoNo rep, no sends
Opens firstRep in place, opens on requestOpens when the rep signsNo rep, no sends
Dallas Fort Worth, first ten

Where John starts

Ten independent practices that fit what ADVATx treats, each with the person who signs. None shows ADVATx on its own website. Built on our own licensed data, each row checked by hand. Your customers and open deals come out inside Zoho before anything sends.

PracticeWho signsCityType
Lam Facial PlasticsOwner, MDPlanoPlastic surgery
Bare DermatologyFounderDallasDermatology
Next Level Med SolutionsFounderFriscoMed spa
Starwood Med SpaManaging PartnerLewisvilleMed spa
Skinique Med Spa & WellnessOwnerSouthlakeMed spa
The L.A.B. Med SpaMedical DirectorSouthlakeMed spa
Plastic Surgery Center of DallasCEODallasPlastic surgery
OMNI SCULPT MDCEODallasPlastic surgery
Preferred DermatologyCEOMcKinneyDermatology
Kalos Medical SpaMedical DirectorFort WorthMed spa
Who we reach at each practice

Two people, two different notes

The doctor or owner who signs

Clinical and money case: what it treats that they already see, and what it adds to the practice. Your approved claims only.

The person who runs the front office

The gatekeeper note: would the doctor want to see this, and who should John speak to.

One email to the right person instead of six to everyone at the clinic.

What a doctor receives

Step one: a short email

John [surname], Advalight <john@[program domain]>
To: Dr. Proctor, Bare Dermatology

Your acne patients, a quick question

Dr. Proctor,

Bare Dermatology treats acne and rosacea, so this may be worth two minutes. [Your approved one line on ADVATx and its cleared indications]

I cover Dallas and have a short video on how practices like yours use it. Worth sending over?

John

Subject lines, tested your way

  • Your acne patients, a quick question
  • Dallas practices adding ADVATx
  • Rosacea patients you refer out?

Seven words or less. A/B tested with you before the volume goes up.

Sent from a program address

Separate domains, warmed for 17 days. Never advalight.com, so your own email is never at risk.

What a doctor receives

Step two: on a yes, a page for their specialty

Prepared for Bare DermatologyADVATx for acne and rosacea
Your approved video
What it treats
Your cleared indications, your wording
Clinical evidence
The papers you already send
Your Dallas rep
John, calls today
Book a demo with John
  • Built from your video and your approved claims, nothing else
  • One version per specialty: dermatology, plastic surgery, med spa, veins
  • You see who watched to the end and who forwarded it
  • The rep calls the same day
How a yes reaches the rep

From reply to demo, inside your 72 hours

0 min

Doctor replies yes

Read and sorted the moment it lands.

5 min

The territory rep is alerted

Practice, person and what they asked. Not you.

Backup

Rep in a procedure?

A named backup calls instead.

Zoho

The lead is filled in

Fields complete. The rep types nothing.

72 h

Demo in the calendar

Inside the window that converts.

Timing

Reps leave training into warm practices

Mon Nov 9

Start

Data built, your customers struck in Zoho, copy written with you, domains bought.

Mon Nov 30

First Dallas sends

After the 17 day warm up.

December

Dallas live

Two pilot reps: one who loves tech, one who does not.

January

Every territory with a rep

Each opens as its rep asks. The slow drip, then the fire hose.

Four months, then it is yours

What Advalight owns at handover

Your guardrails, kept

Our own licensed data, never a scraped or borrowed list. Your list stays with you, under an NDA and data sharing agreement. Only your approved claims and cleared indications. Nothing sends without your sign off.

Next

To start Monday

1

Two pilot reps

John plus one more.

2

Cleared material

Which templates and videos can go to a new doctor.

3

Zoho and backup

Routing access and the named backup caller.

4

Copy session

30 minutes on subject lines next week.

ENQUIRER CONSULTING GROUP · enquirerconsulting.com
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